Marketing Communications By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

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Marketing Communications
 By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

Marketing Communications By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd


Marketing Communications
 By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd


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Marketing Communications
 By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

  • Sales Rank: #10074948 in Books
  • Published on: 2014-09-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.25" h x 7.50" w x 1.50" l, .0 pounds
  • Binding: Hardcover
  • 444 pages

Review

‘Marketing Communications contributes to a wider understanding of how digital and social media is now a crucial basis for any successful marketing plan. Students and industry professionals can benefit from the practical approach of the book, and it’s supporting real life industry case studies, while also facing the ethical issues that surround social media.’ - Jo Bates, Lecturer, University College Birmingham

‘This text is a truly holistic approach to marketing communications learning, with the provision of unique opportunities to implement the presented concepts and frameworks in practice.’ - Dr Natalia Yannopoulou, Senior Lecturer, Newcastle University Business School, UK

About the Author

Lynne Eagle holds a PhD from the University of Auckland in her native New Zealand. She is currently Professor of Marketing and Associate Dean - Research for the Faculty at James Cook University in Australia.

Stephan Dahl holds a PhD in Cross-Cultural Psychology (University of Luton, UK). He is currently Senior Lecturer in Marketing at Hull University Business School, UK.

Barbara Czarnecka holds a PhD in Marketing (Middlesex University, London, UK) and currently, she is Senior Lecturer of Marketing at the University of Bedfordshire, UK.

Jenny Lloyd holds a PhD from the University of the West of England, UK where she currently holds the post of Associate Head of Department for Undergraduate Marketing.

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Marketing Communications By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd


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